Microsoft – Innovation Not Needed
Some people think of Microsoft as the ultimate when it comes to innovation. I completely disagree; but I do think of Microsoft as the ultimate in re-invention. Just about every product Microsoft leads in market share is a product that has been re-invented. Sure, there are some innovations in these products; but, by and large, someone else came up with the original.
For example, ever hear of Windows? XBox? Internet Explorer? Word? Excel? Yeah, I thought so; but not a one is the original. The poor unfortunate soul who came up with the orignal suffered trying to get the technology to work at all, and, to make money, if at all. Microsoft takes each one (Macintosh, game console, Mosaic, word processor, Lotus 1-2-3) and made them better and marketed them better.
I'm not saying what Microsoft does is wrong, or bad… it's just what they do; and they do it very well.
Ever hear of iPod? iTunes? Recently Microsoft announced a music device and service to compete with Apple's offerings. Killer iPod plans? Some say "unlikely", but before you decide, you may want to look at the record books.
Want to list more Microsoft re-inventions? An innovation perhaps? How might MS beat Apple in the tunes department? (like by not restricting the iPod/iTunes coupling?) Please Comment!