Happiness. Short-term, stupid, self-interest.

Sony Wins! (or do they?)

After Time Warner, NetFlix, and Wal-mart moved to Blu-Ray only, they drove Toshiba to do the only sensible thing which was to cut their losses and bend a knee to Blu-Ray. Sony has won the Blu-ray vs HD-DVD war. So what are they going to do next…? From BBSpot.com, top 11 Ways Sony Plans to Celebrate their Blu-Ray Victory:

Ways Sony Plans to Celebrate Their Blu-Ray Victory
11. Add rootkit code to all Blu-Ray DVDs.
10. Send solid gold fruit basket to Time Warner.
9. Change name of Blu-Ray to something more meaningful. Like HD-DVD.
8. Get unused “Victory for Betamax” banners out of storage. Edit them for the party.
7. Call guys at Toshiba, and play Beck’s “Loser” over the phone.
6. Watch Rising Sun on their HD-DVD player.
5. Release next generation of Higher-Definition video.
4. Get T-shirts printed up that say, “The HD stands for Hopeless Despair” and send them to engineers at Toshiba.
3. Raise price on Playstation 3 by $100.
2. Release Gigli on Blu-Ray.
1. Savor the brief moment of victory, while preparing for the next embarrassing defeat.

The war may be over, but we will be counting the losses for at least a year. Here is how I see it… Sony has spent millions (billions?) to win this war. The losses will take a long time to re-coupe. The remaining Hollywood studios need to get Blu-Ray savvy. The Blu-Ray specification needs to be ironed out and made as good as the HD-DVD spec. Manufacturers need to incorporate the new Blu-Ray specs. Prices need to come down which will now take longer since there is less competition. The Sony PS3 will only gain a small boost in sales as it still needs games, and game makers won’t make games until people buy a PS3. Microsoft can come out with a Blu-Ray add on drive and sell that drive to its 10 million XBox 360 owners.

In a couple years, Blu-Ray will become the popular disc format. Too bad the “disc” format will no longer be the most popular medium… as I’ve argued before, it still doesn’t matter.


February 20, 2008 Posted by | Home Theater, Movies | Leave a comment