Sony Wins! (or do they?)
After Time Warner, NetFlix, and Wal-mart moved to Blu-Ray only, they drove Toshiba to do the only sensible thing which was to cut their losses and bend a knee to Blu-Ray. Sony has won the Blu-ray vs HD-DVD war. So what are they going to do next…? From BBSpot.com, top 11 Ways Sony Plans to Celebrate their Blu-Ray Victory:
Ways Sony Plans to Celebrate Their Blu-Ray Victory
|11.||Add rootkit code to all Blu-Ray DVDs.|
|10.||Send solid gold fruit basket to Time Warner.|
|9.||Change name of Blu-Ray to something more meaningful. Like HD-DVD.|
|8.||Get unused “Victory for Betamax” banners out of storage. Edit them for the party.|
|7.||Call guys at Toshiba, and play Beck’s “Loser” over the phone.|
|6.||Watch Rising Sun on their HD-DVD player.|
|5.||Release next generation of Higher-Definition video.|
|4.||Get T-shirts printed up that say, “The HD stands for Hopeless Despair” and send them to engineers at Toshiba.|
|3.||Raise price on Playstation 3 by $100.|
|2.||Release Gigli on Blu-Ray.|
|1.||Savor the brief moment of victory, while preparing for the next embarrassing defeat.|
The war may be over, but we will be counting the losses for at least a year. Here is how I see it… Sony has spent millions (billions?) to win this war. The losses will take a long time to re-coupe. The remaining Hollywood studios need to get Blu-Ray savvy. The Blu-Ray specification needs to be ironed out and made as good as the HD-DVD spec. Manufacturers need to incorporate the new Blu-Ray specs. Prices need to come down which will now take longer since there is less competition. The Sony PS3 will only gain a small boost in sales as it still needs games, and game makers won’t make games until people buy a PS3. Microsoft can come out with a Blu-Ray add on drive and sell that drive to its 10 million XBox 360 owners.
In a couple years, Blu-Ray will become the popular disc format. Too bad the “disc” format will no longer be the most popular medium… as I’ve argued before, it still doesn’t matter.
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